Company Overview:
Ringmaster is a prominent provider of SaaS solutions for experts in the healthcare insurance industry. We are dedicated to helping TPA’s, Brokers, & self-insured employers manage their healthcare costs effectively and are committed to delivering financial protection and peace of mind to our clients. As part of our continued growth, we are seeking a dynamic and results-driven Stop Loss Claims Administrator Sales professional to join our team.
Job Summary:
We are looking for an Account-Based Marketer who will play a pivotal role in our marketing efforts. The ideal candidate is a strategic thinker with a strong grasp of account-based marketing (ABM) principles and a proven track record of driving growth through highly targeted campaigns. You will collaborate closely with sales teams, marketing professionals, and other stakeholders to execute account-based marketing initiatives that drive engagement, foster customer relationships, and generate revenue.
Key Responsibilities:
- Account Selection: Identify and prioritize key target accounts, working in alignment with the sales team to determine the highest-value accounts with the most significant growth potential.
- Strategy Development: Develop and execute comprehensive ABM strategies for targeted accounts, including defining goals, messaging, channels, and tactics to achieve desired outcomes.
- Personalized Content Creation: Create compelling and personalized content and messaging tailored to the unique needs and pain points of target accounts, ensuring a highly customized and relevant experience.
- Campaign Execution: Implement multi-channel marketing campaigns that may include email, social media, webinars, direct mail, and other tactics to engage and nurture target accounts throughout their buying journey.
- Data Analysis: Continuously monitor and analyze the performance of ABM campaigns, making data-driven adjustments to improve engagement, conversion, and ROI.
- Collaboration: Collaborate closely with the sales team to ensure alignment on account strategies, share insights, and gather feedback to optimize campaigns and achieve sales goals.
- Technology Utilization: Leverage marketing automation, CRM, and ABM tools to streamline and automate campaign execution and measurement.
- Reporting: Provide regular reports and insights on the effectiveness of ABM initiatives, offering recommendations for improvement and growth.
Qualifications:
- Bachelor’s degree in Marketing, Business, or related field
- Proven experience in account-based marketing, preferably in healthcare, employee benefits, or insurance.
- Strong knowledge of marketing automation and CRM platforms (e.g., Constant contact & Salesforce).
- Excellent project management and communication skills.
- Analytical mindset with the ability to derive insights from data.
- Creative thinker with a passion for crafting compelling content.
- Results-oriented, self-driven, and a team player.
- Certifications in marketing, ABM, or related fields are a plus.
Why work with us?
- Competitive salary and bonus structure.
- Comprehensive health, dental, and retirement plans.
- Opportunities for professional development and growth.
- A collaborative and innovative work environment.
- Flexible work arrangements.
Location: Remote
Reports To: Chief Growth Officer
Job Type: Full-Time
If you are a dynamic and forward-thinking marketer with a passion for healthcare, and you’re ready to make a significant impact in a fast-paced environment, we encourage you to apply for this exciting opportunity.
Pay: $60,000.00 – $80,000.00 per year
Benefits:
- 401(k)
- Dental insurance
- Health insurance
- Life insurance
- Paid time off
- Vision insurance
Schedule:
- Monday to Friday